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Sustainability

Carbon and Water Efficiency

Certain products in our range, such as wallaby and deer, stand out as industry leaders with exceptionally low carbon footprints—just 2.4 kg CO₂-e per kilogram of product, compared to 27 kg for beef, representing a remarkable reduction of over 90%. Additionally, our bestselling SKUs use 90% less water than traditional livestock farming, helping pet owners make eco-conscious choices without sacrificing quality.

Zero Waste Philosophy

We embrace a zero-waste philosophy, utilising almost 100% of our ingredients to create premium-quality pet treats. By repurposing by-products that might otherwise go to waste, we reduce landfill contributions by over 95%, aligning with our goal of environmental responsibility. Every aspect of our process is geared towards creating a circular economy that values resources and reduces waste.

Ethical Sourcing and Environmental Care

At Fureeze, sustainability begins with the ethical sourcing of premium Australian ingredients. By partnering with local farmers and wild harvesting suppliers, we significantly reduce food miles. This not only ensures top-quality, nutrient-dense products for pets but also supports native biodiversity and sustainable agricultural practices.